Ford’s EV Struggles Highlight Broader Market Challenges as Investors Retreat
Ford's F-150 Lightning faces existential threats amid a cooling electric vehicle market, with shares dropping 1.5% as the automaker pins hopes on a new $30,000 EV line. The broader EV sector grapples with punishing depreciation curves and incentive-driven sales—particularly acute in electric trucks, where Ford's high-profile offering initially drew attention but failed to convert interest into sustained demand.
Consumer reluctance stems from prohibitive upfront costs and catastrophic resale value erosion. Ford's strategic pivot toward affordability mirrors crypto's playbook: when flagship products stagnate, recalibrate for mass adoption. The Lightning's fate echoes crypto's cyclical narratives—early HYPE colliding with economic realities, forcing reinvention.
